LGC / EMBEDDED SALES PARTNER
Turn more opportunities into clients—without adding permanent headcount.
LGC is an embedded sales partner for founder-led PR agencies and consultancies. I take ownership of your new-business conversations from the first call through to close, giving you time back to do what you love most—delivering exceptional results for your clients.
01 / THE PROBLEM
Your business shouldn’t have to choose between winning clients and delivering for them.
When you’re responsible for both, you can only stretch yourself so far. As the business grows, giving both the time and attention they deserve becomes harder.
02 / THE SOLUTION
You don’t have to carry every sales conversation yourself.
You already have people interested in working with you. LGC takes care of the calls, follow-up, proposals, negotiation and objections—so sales keeps moving without you needing to worry about it.
03 / FRACTIONAL AND INTERIM
One service. Two levels of support.
Both options give you hands-on sales execution. The difference is the level of ownership your growth plans require.
Not sure which level suits you? View pricing and coverage.
04 / WHO I WORK WITH
For businesses built on expertise and trust.
You already have a proven service and opportunities to grow. The challenge is creating more sales capacity without taking time away from the work your clients depend on.
PR Agencies
Your clients expect your attention, and delivering strong campaigns takes time. Your new-business conversations, follow-up and proposals can continue progressing alongside client delivery.
Sales for PR agencies
Founder-Led Consultancies
Your expertise drives both the sale and the delivery. A dedicated sales partner keeps opportunities progressing without every call, follow-up and proposal competing with client work.
Sales for consultancies
05 / EXPERIENCE
Experience across both fast and complex sales cycles.
Handing over sales means trusting someone with your opportunities and reputation.
From closing a $7,000 agreement in a single 30-minute call to navigating Legal, Security and Procurement to close a $60,000 enterprise contract at an early-stage startup, my experience spans both speed and complexity.
At PodPitch, I put both to work at scale—closing 31 deals in one month and bringing in two of the company’s largest agency deals.
With LGC, that experience becomes part of your business—the person you meet represents you, takes responsibility for sales and works alongside you toward the next chapter.
06 / HOW WE GET STARTED
How we get started.
Before I take the first sales call, we go deep into what attracts the right clients, why they choose you and how you want to be represented.
07 / A GOOD FIT
Is LGC right for where your business is today?
You’ll get the most value from LGC if:
You run a founder-led PR agency or consultancy with a service clients already value.
New opportunities come through inbound, referrals or partnerships.
Your team has room to serve more clients without compromising delivery.
You’re ready for someone else to own sales without adding permanent headcount.
Still shaping your offer? I’m happy to have a conversation and share ideas that could help you move forward.
08 / PRICING
A clear starting point.
You’ll know the starting investment before we speak. The final structure depends on your typical deal value, sales cycle, commercial target and required level of coverage.
The exact commission structure is agreed after we understand your pipeline and determine the right level of coverage for your business.
09 / FAQ
Questions you may have.
LET’S START WITH A CONVERSATION
Ready to take your business into its next chapter?
Create room for more great client opportunities, progress toward your next revenue milestone and more time for the work you genuinely enjoy. We’ll map out what it will take to get there and, if there’s a genuine fit, find a win-win solution.